Inside Startup Cookie Brand 'Fields Good'

Fields Good sat down with TODAY's Savannah Sellers to share what they're baking up with their new line of functional cookies.

THE 10 BEST NEW SNACKS & DRINKS WE TRIED THIS MONTH

"Usually, products like this prioritize function over flavor, but our team genuinely loved all three."

Chocolate Chip Off the Old Block: Fields Good Launches Better-for-You Cookies

"Nostalgia—and legacy—could help Fields Goods pass the taste test. They know cookies. They’re not just talking out of their a$$ about cookies. They come from cookie royalty.”

Mrs. Fields Founder’s Daughter Launches Functional Cookie Brand

"Better-for-you cookies are largely dominated by wellness-focused brands that offer low-sugar, gluten-free or plant-based options. Fields Good is planning to maintain its focus on cookies, and is already planning to expand."

Mrs. Fields's Daughter Just Launched 'Healthy' Cookies & This Flavor Blew Me Away

“The flavor and texture didn’t feel like the other dry, artificial ‘healthy’ cookies you might have tried before. They tasted like a really good soft-baked cookie that just so happened to be good for you.”

Daughter of Mrs. Fields founder launches Austin cookie company

Ashley Fields is carrying on her mother’s legacy through her own company targeting a new wave of audience through functional cookies.