Our Story

Cookies, with benefits. And a borderline obsession with taste.

Born to bake

We reinvented the cookie as a functional snack that supports how you think, move and rest.

Cookies have always meant more than something sweet to us. They're comfort, memory, and a little moment of joy. We just think cookies should also do something good for you, without ever tasting like they do.

At Fields Good, we’re making nostalgic cookies, made for modern life. Same obsession with quality and flavor. Now with feel good ingredients.

BFFs & brand builders

Co-founders Ashley Fields and Kim Anderson have been best friends for 20 years, creative collaborators since their college days, and brand builders behind companies like Dyson, Rent the Runway, Cann Social Tonics and more.

Now, they’re baking up a new kind of cookie company, bringing intention back to indulgence. Together, they're upgrading the classics with functional nutrients that brains and bodies actually want and need.

This is Fields Good. Built on friendship. Built to feel good.

1977

Ashley's mom, Debbi Fields, opens a tiny cookie store in Palo Alto, California with a simple belief — that a truly great cookie could stop someone in their tracks. She was right. A family obsession is born.

1990

The family kitchen becomes a classroom. Ashley learns early that a great cookie isn't just about the recipe, it's about how it makes someone feel. That lesson never leaves her.

2006

Ashley & Kim meet at Stanford (Go Card!), become fast friends, bake cookies in their apartment, BBM each other recipes, and wear incredibly questionable outfits.

2024

After working at a startup together, Ashley & Kim ask themselves, “why aren’t we doing something of our own, around a product we actually love?”

They start building a new kind of cookie company to bridge that gap between overly-indulgent cookies and chalky healthy cookies.

2026

After nearly 18 months getting the recipes exactly right, they start Fields Good and raise enough dough to get started.

Fields Good launches, and now you’re here reading this timeline. Welcome. Also, congrats on getting this far. Super impressed, tbh.

The GOOD stuff

Tastes like nostalgia

Soft, chewy, and homestyle in every bite. The kind of taste that takes you back, without that chalky aftertaste like everything else in the better-for-you aisle