Inside Startup Cookie Brand 'Fields Good'

Fields Good sat down with TODAY's Savannah Sellers to share what they're baking up with their new line of functional cookies.

Meet Ashley Fields, Who Took Years to Perfect Her Healthier Cookie Line

Ashley Fields recognizes the importance of “eating food that tastes as good as it makes me feel.”

NOT HER MOTHER'S COOKIES

Ashley Fields and Kim Anderson launch Fields Good, a functional cookie company with options for focus, protein and sleep.

Fields Good Launches Better-for-You Cookies

Nostalgia—and legacy—could help Fields Goods pass the taste test. They know cookies.

New Functional Cookie Brand Launches

Better-for-you cookies are largely dominated by wellness-focused brands that offer low-sugar, gluten-free. Fields Good is planning to maintain its focus on cookies.

This Fields Good Flavor Blew Me Away

The flavor and texture didn’t feel like the other dry, artificial ‘healthy’ cookies you might have tried before. They tasted like a really good soft-baked cookie.

Why Creatine is Having a Major Moment with Women

Driven by research highlighting its benefits for muscle health, cognitive function and healthy aging, brands are innovating product formats and marketing.

8 Carry-On Finds That’ll Make You Swear You’re in Premium Economy

A few well-chosen travel essentials can make your economy seat feel much closer to premium economy.

Growing Up With a Cookie Icon

With Fields Good, Ashley hopes to fill a gap in the market between indulgent confections and blander nutritious snacks with functional treats.