THE REAL MRS. FIELDS’ DAUGHTER ON GROWING UP WITH A COOKIE ICON — AND HOW SHE’S FOLLOWING IN HER MOM’S FOOTSTEPS

“It doesn't feel like work. It's really about pouring passion and love into a product that you know will make other people happy. That has been really special.”

THE 10 BEST NEW SNACKS & DRINKS WE TRIED THIS MONTH

"Usually, products like this prioritize function over flavor, but our team genuinely loved all three."

Chocolate Chip Off the Old Block: Fields Good Launches Better-for-You Cookies

"Nostalgia—and legacy—could help Fields Goods pass the taste test. They know cookies. They’re not just talking out of their a$$ about cookies. They come from cookie royalty.”

Mrs. Fields Founder’s Daughter Launches Functional Cookie Brand

"Better-for-you cookies are largely dominated by wellness-focused brands that offer low-sugar, gluten-free or plant-based options. Fields Good is planning to maintain its focus on cookies, and is already planning to expand."

Mrs. Fields's Daughter Just Launched 'Healthy' Cookies & This Flavor Blew Me Away

“The flavor and texture didn’t feel like the other dry, artificial ‘healthy’ cookies you might have tried before. They tasted like a really good soft-baked cookie that just so happened to be good for you.”

The Daughter Of Mrs. Fields’ Founder Just Launched Functional Cookies

"People still want comfort and familiarity, but they also want foods that can fit into the rhythms of how they live now—more protein, more energy, better sleep, sharper focus—without feeling like they’re eating something joyless in the process."