In June 2026, Forbes contributor and registered dietitian Jess Cording covered a real shift happening in wellness: creatine, once shelved almost exclusively in the bodybuilding aisle, is now showing up in products built specifically for women. Fields Good was part of that story.
The piece traces creatine's move from a niche sports-nutrition category into mainstream wellness — citing market research projecting the global creatine supplement market to grow from roughly $1.37 billion in 2025 to $8.68 billion by 2033, alongside a cited ~120% increase in creatine sales between 2021 and 2022. Registered dietitian Elizabeth Shaw told Forbes that creatine's relevance goes beyond muscle: “Emerging research suggests it may help support cognition, mood, energy levels, and physical performance, making it particularly relevant during times of increased physiological demand, including various phases of the menstrual cycle, pregnancy and midlife transitions.”
The article also covered how the format is changing — from the classic black plastic tub to powders, gummies, protein bars, and, in Fields Good's case, a cookie.
Read the full story: "Why Creatine Is Having A Major Moment With Women" - Forbes, June 22, 2026
